Golden arches east: mcdonald's in east asia, second edition. Home » browse » books » book details, golden arches east: mcdonald's in east asia the very name, its mc prefix, and the ubiquitous golden arches are . It analyzes consumers reactions to mcdonald s in five east asian cities: hong kong, beijing, taipei, seoul, and tokyo what do they have to say about mcdonald s. Includes bibliographical references (p -245) and index introduction: transnationalism, localization, and fast foods in east asia / james l watson -- mcdonald's in beijing: the localization of americana.
James l watson mcdonald's restaurants are found in over 100 countries, serving tens of millions of people each day what are the cultural implications of this phenomenal success. In the book golden arches east by james l watson, he studies different cities and how mcdonalds has played bibliography: watson, james l golden arches east: mcdonald 's in east asia 2nd ed. Golden arches east: mcdonalds in east asia is a necessary read for anyone interested in globalization at a time when academics frequently write impenetrably this book is a breath of fresh air.
Golden arches east 2nd edition by james l watson and publisher stanford university press save up to 80% by choosing the etextbook option for isbn: 9780804767392, 0804767394. Golden arches east xvii introduction transnationalism, localization, and fast foods in east homeless of east asia find refuge at mcdonald's fast-food chain is home for downtrodden with. In golden arches east, james l watson investigates how the mcdonald's culture of fast food appeals to people in the cities of east asia, particularly with how the company connects with american culture.
Golden arches east: mcdonald's in east asia, second edition james watson year: 2006. The five scholars who contribute essays to golden arches east have taken a novel approach to cultural anthropology call it hamburger historiography, perhaps, but their analysis of mcdonald's. Rent golden arches east at cheggcom and save up to 80% off list price and 90% off used textbooks free 7-day instant etextbook access to your textbook while you wait. Golden arches east mcdonald's in east asia, second edition.
The widely read—and widely acclaimed—golden arches east argues that mcdonald's has largely become divorced from its american roots and become a local institution for an entire generation of. Golden arches east mcdonald's in east asia as in other parts of east asia (notably, as chapters 2 and 3 show, hong kong and taipei), beijing children are loyal mcdonald's fans.
Start studying golden arches east learn vocabulary, terms and more with flashcards, games and other study tools.